Technical SEO, Advanced CPC and Digital Analytics Case Studies
If you’re still treating AI answers like “blue links with extra steps,” you’re going to miss where visibility actually happens. LLMs generate answer, they don’t rank or index anything. Then how do llms extract content and when do they quote it and link it? In browsing-enabled modes (ChatGPT w/ Bing, Bing Copilot, SGE, Perplexity, Claude), … Read more
In this research, I’ll try to address the SEO for AI topic by explaining how AI models find and select web content, and how you can optimize your site to become the source that AI references. Generative AI models and LLMs like ChatGPT are becoming a new layer in content discovery, and have partially mangled … Read more
March the 14th May 2024, Google finally dropped to the public the news we industry specialists knew since a couple years to come. The arrival of SGE (Generative AI Search Experience). In a nutshell, this means that the above the fold of most searches, in the future, will be served with AI-generated answers rich in … Read more
This Case Study focuses on the results obtained with Organic Search Engineering in two years in terms of Search Market Penetration, Organic Traffic Value and volume. Abstract The client is an emerging entity in the Digital Transaction Management and Technology industry. They covered both b2c (digital signature, certified communication..) and b2b (banking, insurance and digitalization … Read more
Organic Search Engineering (OSE) is a comprehensive and innovative approach to Search Engine Marketing that has been developed in Fuel LAB under the my guidance and design. What is O.S.E. (Organic Search Engineering) Organic Search Engineering (OSE) is an innovative approach to Search Engine Marketing I have refined and created at Fuel LAB®. The methodology … Read more
Case Study: improved SEO reach and ranking for the Homepage when hiding h1 with brand name keyword. Is it cloaking or not?