SEO

How AI Search Disruption Affected Ecommerce, B2B Lead Generation and Informational Publishing Differently

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In mid-2025, we modeled a progressive deterioration of search-dependent web performance driven by AI Search in two structural changes: increasing zero-click behavior within search engines and the growing tendency of users to obtain answers directly from LLMs rather than initiating a traditional Google or Bing search. The original downside model assumed approximately −15% after 12 … Read more

How LLMs extract and quote snippets

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When an AI-generated answer uses information from your website, what did the system actually see? The intuitive explanation is that an assistant finds the page, reads it and quotes the relevant part. In practice, LLM content extraction can involve several intermediate representations: search-result summaries, parsed documents, retrieved passages, reranked candidates and a final context assembled … Read more

SEO for AI. Optimizing Your Website Content for Generative AI (ChatGPT & Co.)

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What does it actually mean to optimize a website for AI? There are several different questions hidden inside that phrase. Can the relevant system discover the page? Can it retrieve the information needed for a particular question? Does the representation preserve the product, version and conditions that make the answer correct? Does the generated answer … Read more

How will SGE impact SEO for businesses and agencies

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a screenshot of a Google's SGE results

March the 14th May 2024, Google finally dropped to the public the news we industry specialists knew since a couple years to come. The arrival of SGE (Generative AI Search Experience). In a nutshell, this means that the above the fold of most searches, in the future, will be served with AI-generated answers rich in … Read more

Case Study: E-commerce Organic Search Engineering

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This Case Study focuses on the results obtained with Organic Search Engineering in two years in terms of Search Market Penetration, Organic Traffic Value and volume. Abstract The client is an emerging entity in the Digital Transaction Management and Technology industry. They covered both b2c (digital signature, certified communication..) and b2b (banking, insurance and digitalization … Read more

Organic Search Engineering

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results of Pietro Mingotti's in SEO trough Organic Search Engineering

Organic Search Engineering (OSE) is a comprehensive and innovative approach to Search Engine Marketing that has been developed in Fuel LAB under the my guidance and design. What is O.S.E. (Organic Search Engineering) Organic Search Engineering (OSE) is an innovative approach to Search Engine Marketing I have refined and created at Fuel LAB®. The methodology … Read more