Performance Drop after Enabling Consent Mode V2

bing performance drop with consent mode

Many advertisers are reporting severe performance drops in ROAS, Conversions, CPA and AdSpend after switching to Consent Mode v2. We at Fuel LAB found ourselves in the same situation, and we got confirmation from Google on the reason why. What happens when you switch to Consent Mode When you switch your tags firing behavior to … Read more

Iubenda Consent Mode v2 Altering the Website Url

Lately we had a few issues, on a few websites, with the implementation of Iubenda Consent Mode v2 trough Google Tag Manager, using the Iubenda GTM template. I’ve just finished the call with Google’s Tech Rep, after this has escalated internally, and apparently this is something they never documented before. So, if your implementation of … Read more

Google Ads Image Extension Bug Fix

image of the google ads image extension bug window for loading assets into RSAs

Have you ever noticed the Google Ads Image Extension Bug where when you have more than a certain number of assets loaded, and you click on the “load more” button, it loads endlessly? There’s a quick solution to this fix, as I don’t feel like Google will react any soon about it. Reproducing the image … Read more

Smart Spending: How to Optimize Google Ads for Lead Generation on a Shoestring Budget

behavioral targeting in google ads

Small Budget on Google Ads for Lead Generation Sometimes I like to take small gigs in the industry; whether it’s a family member asking for some help (like in this case) or a friend needing to debug something together, it’s always enriching to have the opportunity to use some budget to experiment with new tactics … Read more

Case Study: E-commerce Organic Search Engineering

This Case Study focuses on the results obtained with Organic Search Engineering in two years in terms of Search Market Penetration, Organic Traffic Value and volume. Abstract The client is an emerging entity in the Digital Transaction Management and Technology industry. They covered both b2c (digital signature, certified communication..) and b2b (banking, insurance and digitalization … Read more

Organic Search Engineering

results of Pietro Mingotti's in SEO trough Organic Search Engineering

Organic Search Engineering (OSE) is a comprehensive and innovative approach to Search Engine Marketing that has been developed in Fuel LAB under the my guidance and design. What is O.S.E. (Organic Search Engineering) Organic Search Engineering (OSE) is an innovative approach to Search Engine Marketing I have refined and created at Fuel LABĀ®. The methodology … Read more