Inside LLMs: Understanding Transformer Architecture – A Guide for Marketers

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The previous articles introduced pre-training and embeddings, positional information and attention. Now we can put those pieces together. What actually happens between token representations entering a language model and the model producing scores for the next token? The answer matters because transformer architecture attracts unusually convenient marketing myths. Attention becomes “make these words bold”. Learned … Read more

SEO for AI. Optimizing Your Website Content for Generative AI (ChatGPT & Co.)

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What does it actually mean to optimize a website for AI? There are several different questions hidden inside that phrase. Can the relevant system discover the page? Can it retrieve the information needed for a particular question? Does the representation preserve the product, version and conditions that make the answer correct? Does the generated answer … Read more

How to Fix Symbols Across Fonts (®™©) with CSS and JS

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How to Fix Inconsistent ®™© Symbols Across Fonts with CSS and JS

Have you ever noticed that special characters like ®, ™, and © appear inconsistently across different fonts on your website? Sometimes they’re oversized, misaligned, or just don’t blend well with the surrounding text. This inconsistency can disrupt the visual harmony of the design, and make for unhappy customers. So here’s how we fix symbols style … Read more

Trustpilot Widgets not rendering on mobile and modals

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If you’re using Trustpilot widgets on a WordPress website (especially with Divi, Popups for Divi, or dynamic elements like content toggles), you might notice that the widgets sometimes fail to render — especially on mobile devices, inside modals, or after dynamic content loads. Instead of the full Trustpilot widget, you might only see a fallback … Read more

How to Filter AI Traffic in Google Analytics 4 (GA4) Using Custom Channel Grouping

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In the constant war against the undefined channel group in GA4, we have noticed on many clients accounts a surge of AI traffic. You might want to block AI traffic from your website by writing a robots.txt file that prevents the crawl by these bots, if you run an editorial project based on pageviews for … Read more

How to identify the element causing an overflow

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elements on a webpage being outlined to identify the overflow

With page builders it’s frequent to have a situation where the body of the page exceeds the browser’s viewport, resulting in an horizontal (or vertical) overflow. Identifying the culprit element can be very frustrating; but there’s a quick fix. CSS Code Snippet to highlight all elements and identify the overflow This works for Divi, Elementor, … Read more

Can’t copy and paste in Google Ads? Here’s a fix.

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a screenshot of a computer showing copy and paste in google ads greyed out

Google Ads recently introduced a new design, but it’s not without its issues. A major bug is preventing users from copying and pasting ads, as once selected your ads, the options are just greyed out. If you can’t copy or paste ads in Google ads because the dialogue is greyed out, here’s what works for … Read more

How will SGE impact SEO for businesses and agencies

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a screenshot of a Google's SGE results

March the 14th May 2024, Google finally dropped to the public the news we industry specialists knew since a couple years to come. The arrival of SGE (Generative AI Search Experience). In a nutshell, this means that the above the fold of most searches, in the future, will be served with AI-generated answers rich in … Read more

How to style Trustpilot widgets on your website

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Image showing trustboxes to teach you How to style Trustpilot trust boxes on your website

While at Fuel LAB we absolutely recommend and endorse the usage of Trustpilot® to boost your SEO signals and CRO (conversion rate optimization), being Trustpilot® partners since a long time, we know about the pain of styling the trustboxes (or reviews widgets) on your website. It can be very frustrating; wether you use the official … Read more