Technical SEO, Advanced CPC and Digital Analytics Case Studies
Have you ever explored how llms work? If not, how can we talk of AEO and GEO and so on? Most marketing strategies today are still based on metaphors that no longer apply. Terms like “ranking,” “indexing,” and “domain authority” may be appropriate for search, but they have little meaning in the architecture of a … Read more
For over two decades, Search Engine Marketing strategies have revolved around one concept: ranking high in search engine results pages (SERPs) for the most valuable queries. To put it simply, and in this context deliberately not taking into account what happens after the click, success on the Search Marketing was measurable by clicks, impressions, and … Read more
In this research, I’ll try to address the SEO for AI topic by explaining how AI models find and select web content, and how you can optimize your site to become the source that AI references. Generative AI models and LLMs like ChatGPT are becoming a new layer in content discovery, and have partially mangled … Read more