Case Studies

How AI Search Disruption Affected Ecommerce, B2B Lead Generation and Informational Publishing Differently

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In mid-2025, we modeled a progressive deterioration of search-dependent web performance driven by AI Search in two structural changes: increasing zero-click behavior within search engines and the growing tendency of users to obtain answers directly from LLMs rather than initiating a traditional Google or Bing search. The original downside model assumed approximately −15% after 12 … Read more

Smart Spending: How to Optimize Google Ads for Lead Generation on a Shoestring Budget

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behavioral targeting in google ads

Small Budget on Google Ads for Lead Generation Sometimes I like to take small gigs in the industry; whether it’s a family member asking for some help (like in this case) or a friend needing to debug something together, it’s always enriching to have the opportunity to use some budget to experiment with new tactics … Read more

Case Study: E-commerce Organic Search Engineering

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This Case Study focuses on the results obtained with Organic Search Engineering in two years in terms of Search Market Penetration, Organic Traffic Value and volume. Abstract The client is an emerging entity in the Digital Transaction Management and Technology industry. They covered both b2c (digital signature, certified communication..) and b2b (banking, insurance and digitalization … Read more