How AI Search Disruption Affected Ecommerce, B2B Lead Generation and Informational Publishing Differently
In mid-2025, we modeled a progressive deterioration of search-dependent web performance driven by AI Search in two structural changes: increasing zero-click behavior within search engines and the growing tendency of users to obtain answers directly from LLMs rather than initiating a traditional Google or Bing search. The original downside model assumed approximately −15% after 12 … Read more