How LLMs Work – Deep Technical Overview

Large Language Models are now embedded in search, content workflows, analytics tools and marketing platforms. But before asking how to optimize for them, influence them or measure visibility inside them, there is a more basic question we need to answer: What is the system actually doing? That question sounds obvious, but many of the expressions … Read more

How will SGE impact SEO for businesses and agencies

a screenshot of a Google's SGE results

March the 14th May 2024, Google finally dropped to the public the news we industry specialists knew since a couple years to come. The arrival of SGE (Generative AI Search Experience). In a nutshell, this means that the above the fold of most searches, in the future, will be served with AI-generated answers rich in … Read more