Technical SEO, Advanced CPC and Digital Analytics Case Studies
Have you ever explored how llms work? If not, how can we talk of AEO and GEO and so on? Most marketing strategies today are still based on metaphors that no longer apply. Terms like “ranking,” “indexing,” and “domain authority” may be appropriate for search, but they have little meaning in the architecture of a … Read more
For over two decades, Search Engine Marketing strategies have revolved around one concept: ranking high in search engine results pages (SERPs) for the most valuable queries. To put it simply, and in this context deliberately not taking into account what happens after the click, success on the Search Marketing was measurable by clicks, impressions, and … Read more
March the 14th May 2024, Google finally dropped to the public the news we industry specialists knew since a couple years to come. The arrival of SGE (Generative AI Search Experience). In a nutshell, this means that the above the fold of most searches, in the future, will be served with AI-generated answers rich in … Read more