Technical SEO, Advanced CPC and Digital Analytics Case Studies
Large Language Models are now embedded in search, content workflows, analytics tools and marketing platforms. But before asking how to optimize for them, influence them or measure visibility inside them, there is a more basic question we need to answer: What is the system actually doing? That question sounds obvious, but many of the expressions … Read more
Search marketing has always connected an information need with a discoverable result and, ideally, a useful next action. What is changing is where some of the reading, comparison and evaluation now happens. On a conventional search results page, the user sees a list of links, chooses a source and then starts evaluating what it says. … Read more
March the 14th May 2024, Google finally dropped to the public the news we industry specialists knew since a couple years to come. The arrival of SGE (Generative AI Search Experience). In a nutshell, this means that the above the fold of most searches, in the future, will be served with AI-generated answers rich in … Read more