Technical SEO, Advanced CPC and Digital Analytics Case Studies
Here’s a typical problem in Shopify and Woocommerce configurations: in Google Tag Manager, you notice double datalayer pushes of ecommerce events, specifically “view_item”, “add_to_cart”, and “purchase” events. This pollutes your data, and it’s caused by the simultaneous presence of one app or plugin pushing GA4 DataLayer events, and another one pushing Google Shopping DataLayer events. … Read more
Here’s Fuel LAB‘s internal Data Layer blueprints designed for successful integration with the Google Marketing Platform. We use this daily as all of our integrations are done this way. This documentation covers all the DataLayer Push for GTM and GA4; the syntax is compatible with all the products of the Google Marketing Platform. This tracking … Read more
When debugging or verifying the implementation of Google Consent Mode v2 Advanced, you can hop in your Chrome Dev Tools inspector, and check out a number of parameters in each network call to Google services. What are these parameters? What do they mean? And what are the possible values? When using Chrome Web Tools to … Read more
Many advertisers are reporting severe performance drops in ROAS, Conversions, CPA and AdSpend after switching to Consent Mode v2. We at Fuel LAB found ourselves in the same situation, and we got confirmation from Google on the reason why. What happens when you switch to Consent Mode When you switch your tags firing behavior to … Read more
Lately we had a few issues, on a few websites, with the implementation of Iubenda Consent Mode v2 trough Google Tag Manager, using the Iubenda GTM template. I’ve just finished the call with Google’s Tech Rep, after this has escalated internally, and apparently this is something they never documented before. So, if your implementation of … Read more
While Consent Mode is built in Google Tag Manager as a native functionality, for it to work correctly you’ll need to alter the code of your GTM installation on your website, and here’s how we do it at Fuel LAB.
While Consent Mode is built in Google Tag Manager as a native functionality, for it to work correctly you’ll need to alter the code of your GTM installation on your website, and here’s how we do it at Fuel LAB.
While Consent Mode is built in Google Tag Manager as a native functionality, for it to work correctly you’ll need to alter the code of your GTM installation on your website, and here’s how we do it at Fuel LAB.