Fixing Double DataLayer Pushes on Ecommerce Events because of eventModel

solution to avoid the recognition of double datalayer pushes

Here’s a typical problem in Shopify and Woocommerce configurations: in Google Tag Manager, you notice double datalayer pushes of ecommerce events, specifically “view_item”, “add_to_cart”, and “purchase” events. This pollutes your data, and it’s caused by the simultaneous presence of one app or plugin pushing GA4 DataLayer events, and another one pushing Google Shopping DataLayer events. … Read more

Resolving GA4 Google Ads attribution data in Pipeline

Case assessment: GA4 Google Ads attribution problems in cross subdomain tracking We have started migrating to GA4 our customers and all of our properties fairly early when the retirement of Universal Analytics was announced in mid 2022. Actually a good part of our UA accounts have been migrated to GA4 right away when the platform … Read more