Technical SEO, Advanced CPC and Digital Analytics Case Studies
While Consent Mode is built in Google Tag Manager as a native functionality, for it to work correctly you’ll need to alter the code of your GTM installation on your website, and here’s how we do it at Fuel LAB.
If you’re using Trustpilot widgets on a WordPress website (especially with Divi, Popups for Divi, or dynamic elements like content toggles), you might notice that the widgets sometimes fail to render — especially on mobile devices, inside modals, or after dynamic content loads. Instead of the full Trustpilot widget, you might only see a fallback … Read more
In the constant war against the undefined channel group in GA4, we have noticed on many clients accounts a surge of AI traffic. You might want to block AI traffic from your website by writing a robots.txt file that prevents the crawl by these bots, if you run an editorial project based on pageviews for … Read more
With page builders it’s frequent to have a situation where the body of the page exceeds the browser’s viewport, resulting in an horizontal (or vertical) overflow. Identifying the culprit element can be very frustrating; but there’s a quick fix. CSS Code Snippet to highlight all elements and identify the overflow This works for Divi, Elementor, … Read more
Google Search Console (GSC) provides some basic insights out of the box when you’re doing organic performance analysis. But, when using the power of REGEX within the limited tools offered, it can be extremely useful to find out how your users are reaching and searching for your business, especially when you’re in a business covered … Read more
Google Ads recently introduced a new design, but it’s not without its issues. A major bug is preventing users from copying and pasting ads, as once selected your ads, the options are just greyed out. If you can’t copy or paste ads in Google ads because the dialogue is greyed out, here’s what works for … Read more
March the 14th May 2024, Google finally dropped to the public the news we industry specialists knew since a couple years to come. The arrival of SGE (Generative AI Search Experience). In a nutshell, this means that the above the fold of most searches, in the future, will be served with AI-generated answers rich in … Read more
While at Fuel LAB we absolutely recommend and endorse the usage of Trustpilot® to boost your SEO signals and CRO (conversion rate optimization), being Trustpilot® partners since a long time, we know about the pain of styling the trustboxes (or reviews widgets) on your website. It can be very frustrating; wether you use the official … Read more
Here’s a typical problem in Shopify and Woocommerce configurations: in Google Tag Manager, you notice double datalayer pushes of ecommerce events, specifically “view_item”, “add_to_cart”, and “purchase” events. This pollutes your data, and it’s caused by the simultaneous presence of one app or plugin pushing GA4 DataLayer events, and another one pushing Google Shopping DataLayer events. … Read more