Technical SEO, Advanced CPC and Digital Analytics Case Studies
While Consent Mode is built in Google Tag Manager as a native functionality, for it to work correctly you’ll need to alter the code of your GTM installation on your website, and here’s how we do it at Fuel LAB.
Google Search Console (GSC) provides some basic insights out of the box when you’re doing organic performance analysis. But, when using the power of REGEX within the limited tools offered, it can be extremely useful to find out how your users are reaching and searching for your business, especially when you’re in a business covered … Read more
Google Ads recently introduced a new design, but it’s not without its issues. A major bug is preventing users from copying and pasting ads, as once selected your ads, the options are just greyed out. If you can’t copy or paste ads in Google ads because the dialogue is greyed out, here’s what works for … Read more
March the 14th May 2024, Google finally dropped to the public the news we industry specialists knew since a couple years to come. The arrival of SGE (Generative AI Search Experience). In a nutshell, this means that the above the fold of most searches, in the future, will be served with AI-generated answers rich in … Read more
While at Fuel LAB we absolutely recommend and endorse the usage of Trustpilot® to boost your SEO signals and CRO (conversion rate optimization), being Trustpilot® partners since a long time, we know about the pain of styling the trustboxes (or reviews widgets) on your website. It can be very frustrating; wether you use the official … Read more
Here’s a typical problem in Shopify and Woocommerce configurations: in Google Tag Manager, you notice double datalayer pushes of ecommerce events, specifically “view_item”, “add_to_cart”, and “purchase” events. This pollutes your data, and it’s caused by the simultaneous presence of one app or plugin pushing GA4 DataLayer events, and another one pushing Google Shopping DataLayer events. … Read more
Here’s Fuel LAB‘s internal Data Layer blueprints designed for successful integration with the Google Marketing Platform. We use this daily as all of our integrations are done this way. This documentation covers all the DataLayer Push for GTM and GA4; the syntax is compatible with all the products of the Google Marketing Platform. This tracking … Read more
When debugging or verifying the implementation of Google Consent Mode v2 Advanced, you can hop in your Chrome Dev Tools inspector, and check out a number of parameters in each network call to Google services. What are these parameters? What do they mean? And what are the possible values? When using Chrome Web Tools to … Read more
Many advertisers are reporting severe performance drops in ROAS, Conversions, CPA and AdSpend after switching to Consent Mode v2. We at Fuel LAB found ourselves in the same situation, and we got confirmation from Google on the reason why. What happens when you switch to Consent Mode When you switch your tags firing behavior to … Read more