ai

SEO for AI. Optimizing Your Website Content for Generative AI (ChatGPT & Co.)

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What does it actually mean to optimize a website for AI? There are several different questions hidden inside that phrase. Can the relevant system discover the page? Can it retrieve the information needed for a particular question? Does the representation preserve the product, version and conditions that make the answer correct? Does the generated answer … Read more

How to Filter AI Traffic in Google Analytics 4 (GA4) Using Custom Channel Grouping

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In the constant war against the undefined channel group in GA4, we have noticed on many clients accounts a surge of AI traffic. You might want to block AI traffic from your website by writing a robots.txt file that prevents the crawl by these bots, if you run an editorial project based on pageviews for … Read more