Technical SEO, Advanced CPC and Digital Analytics Case Studies
Lately we had a few issues, on a few websites, with the implementation of Iubenda Consent Mode v2 trough Google Tag Manager, using the Iubenda GTM template. I’ve just finished the call with Google’s Tech Rep, after this has escalated internally, and apparently this is something they never documented before. So, if your implementation of … Read more
While Consent Mode is built in Google Tag Manager as a native functionality, for it to work correctly you’ll need to alter the code of your GTM installation on your website, and here’s how we do it at Fuel LAB.
While Consent Mode is built in Google Tag Manager as a native functionality, for it to work correctly you’ll need to alter the code of your GTM installation on your website, and here’s how we do it at Fuel LAB.
While Consent Mode is built in Google Tag Manager as a native functionality, for it to work correctly you’ll need to alter the code of your GTM installation on your website, and here’s how we do it at Fuel LAB.
Have you ever noticed the Google Ads Image Extension Bug where when you have more than a certain number of assets loaded, and you click on the “load more” button, it loads endlessly? There’s a quick solution to this fix, as I don’t feel like Google will react any soon about it. Reproducing the image … Read more
Small Budget on Google Ads for Lead Generation Sometimes I like to take small gigs in the industry; whether it’s a family member asking for some help (like in this case) or a friend needing to debug something together, it’s always enriching to have the opportunity to use some budget to experiment with new tactics … Read more
This Case Study focuses on the results obtained with Organic Search Engineering in two years in terms of Search Market Penetration, Organic Traffic Value and volume. Abstract The client is an emerging entity in the Digital Transaction Management and Technology industry. They covered both b2c (digital signature, certified communication..) and b2b (banking, insurance and digitalization … Read more
Organic Search Engineering (OSE) is a comprehensive and innovative approach to Search Engine Marketing that has been developed in Fuel LAB under the my guidance and design. What is O.S.E. (Organic Search Engineering) Organic Search Engineering (OSE) is an innovative approach to Search Engine Marketing I have refined and created at Fuel LAB®. The methodology … Read more
Your charts are showing on looker studio “no data” after you’ve blended data, when one of the metrics reports 0 entries? Here’s the quick fix and an explanation for this behavior. The problem: blends with calculations show no data when one value is 0. Nothing is more frustrating than simple operations (such as adding hits … Read more
Case Study: improved SEO reach and ranking for the Homepage when hiding h1 with brand name keyword. Is it cloaking or not?