Google Analytics

How to Filter AI Traffic in Google Analytics 4 (GA4) Using Custom Channel Grouping

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In the constant war against the undefined channel group in GA4, we have noticed on many clients accounts a surge of AI traffic. You might want to block AI traffic from your website by writing a robots.txt file that prevents the crawl by these bots, if you run an editorial project based on pageviews for … Read more

Resolving GA4 Google Ads attribution data in Pipeline

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Case assessment: GA4 Google Ads attribution problems in cross subdomain tracking We have started migrating to GA4 our customers and all of our properties fairly early when the retirement of Universal Analytics was announced in mid 2022. Actually a good part of our UA accounts have been migrated to GA4 right away when the platform … Read more