Technical SEO, Advanced CPC and Digital Analytics Case Studies
Here’s a typical problem in Shopify and Woocommerce configurations: in Google Tag Manager, you notice double datalayer pushes of ecommerce events, specifically “view_item”, “add_to_cart”, and “purchase” events. This pollutes your data, and it’s caused by the simultaneous presence of one app or plugin pushing GA4 DataLayer events, and another one pushing Google Shopping DataLayer events. … Read more
When debugging or verifying the implementation of Google Consent Mode v2 Advanced, you can hop in your Chrome Dev Tools inspector, and check out a number of parameters in each network call to Google services. What are these parameters? What do they mean? And what are the possible values? When using Chrome Web Tools to … Read more
Case assessment: GA4 Google Ads attribution problems in cross subdomain tracking We have started migrating to GA4 our customers and all of our properties fairly early when the retirement of Universal Analytics was announced in mid 2022. Actually a good part of our UA accounts have been migrated to GA4 right away when the platform … Read more