data layer

GTM & GA4 DataLayer Blueprints for Ecommerce Measurement

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an image of the datalayer seen from the chrome web inspector

Here’s Fuel LAB‘s internal Data Layer blueprints designed for successful integration with the Google Marketing Platform. We use this daily as all of our integrations are done this way. This documentation covers all the DataLayer Push for GTM and GA4; the syntax is compatible with all the products of the Google Marketing Platform. This tracking … Read more