https://pietromingotti.com Technical SEO, Advanced CPC and Digital Analytics Case Studies Wed, 01 May 2024 09:02:28 +0000 en-US hourly 1 https://pietromingotti.com/wp-content/uploads/2023/04/cropped-cropped-Pietro-Mingotti-2023-Web-High-Res-1-32x32.jpg https://pietromingotti.com 32 32 https://pietromingotti.com/ga4-recommended-events-and-parameters/ https://pietromingotti.com/ga4-recommended-events-and-parameters/#respond Wed, 01 May 2024 08:22:06 +0000 https://pietromingotti.com/?p=1290 This table is part of Fuel LAB® measurement blueprints and reflects Google's official list of recommended events and parameters. This is mostly used as default acceptable tracking; while Google calls these "recommended" vs the enhanced measurement events, these events really are the bare minimum to effectively track e-commerce, lead generation and app / games interaction.

Measurement Category	Event	Parameters
ALL PROPERTIES, RECOMMENDED EVENTS	ad_impression	//
ALL PROPERTIES, RECOMMENDED EVENTS	earn_virtual_currency	virtual_currency_name, value
ALL PROPERTIES, RECOMMENDED EVENTS	join_group	group_id
ALL PROPERTIES, RECOMMENDED EVENTS	login	method
ALL PROPERTIES, RECOMMENDED EVENTS	purchase	currency, items, value, item_id, item_name, quantity, affiliation, coupon, discount, item_brand, item_category, item_variant, tax, price, transaction_id, shipping
ALL PROPERTIES, RECOMMENDED EVENTS	refund	affiliation, coupon, currency, items, transaction_id, shipping, tax, value, item_name, item_id
ALL PROPERTIES, RECOMMENDED EVENTS	search	search_term
ALL PROPERTIES, RECOMMENDED EVENTS	select_content	content_type, item_id
ALL PROPERTIES, RECOMMENDED EVENTS	share	//
ALL PROPERTIES, RECOMMENDED EVENTS	sign_up	method
ALL PROPERTIES, RECOMMENDED EVENTS	spend_virtual_currency	virtual_currency_name, value
ALL PROPERTIES, RECOMMENDED EVENTS	tutorial_begin	//
ALL PROPERTIES, RECOMMENDED EVENTS	tutorial_complete	//
ONLINE SALES , RECOMMENDED EVENTS	add_payment_info	currency, items, value, item_id, item_name, quantity, affiliation, coupon, discount, item_brand, item_category, item_variant, tax, price, payment_type
ONLINE SALES, RECOMMENDED EVENTS	add_shipping_info	coupon, currency, items, shipping_tier, value
ONLINE SALES, RECOMMENDED EVENTS	add_to_cart	currency, items, value, item_id, item_name, quantity, affiliation, coupon, discount, item_brand, item_category, item_variant, tax, price
ONLINE SALES, RECOMMENDED EVENTS	add_to_wishlist	currency, items, value, item_id, item_name, quantity, item_brand, item_category, item_variant
ONLINE SALES, RECOMMENDED EVENTS	begin_checkout	currency, items, value, item_id, item_name, quantity, affiliation, coupon, discount, item_brand, item_category, item_variant, tax, price
ONLINE SALES, RECOMMENDED EVENTS	generate_lead	value, currency
ONLINE SALES, RECOMMENDED EVENTS	remove_from_cart	currency, items, value, item_name, item_id
ONLINE SALES, RECOMMENDED EVENTS	select_item	currency, items, value, item_name, item_id
ONLINE SALES, RECOMMENDED EVENTS	select_promotion	items, promotion_id, promotion_name, creative_name, creative_slot, location_id, item_id, item_name
ONLINE SALES, RECOMMENDED EVENTS	view_cart	currency, items, value, item_name, item_id
ONLINE SALES, RECOMMENDED EVENTS	view_item	currency, items, value, item_name, item_id
ONLINE SALES, RECOMMENDED EVENTS	view_item_list	currency, items, value, item_name, item_id, item_list_name, item_list_id
ONLINE SALES, RECOMMENDED EVENTS	view_promotion	items, promotion_id, promotion_name, creative_name, creative_slot, location_id, item_id, item_name
GAMES , RECOMMENDED EVENTS	level_end	level_name, success
GAMES	level_start	level_name
, RECOMMENDED EVENTS	level_up	character, level
GAMES	post_score	level, character, score.
, RECOMMENDED EVENTS	unlock_achievement	achievement_id

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